Hydra Network Offers UpSellit Virtual Chat To Advertisers

BEVERLY HILLS, Calif. & CAMARILLO, Calif. – May 27, 2008 —Hydra Network, the largest online advertising network specializing exclusively in cost-per-acquisition (CPA), today announced a partnership with UpSellit, an ecommerce and emarketing solution utilizing proprietary virtual-chat technology to engage proactively and personally with customers. Hydra advertisers can now customize campaigns using UpSellit’s SMARTsales Agent, a virtual chat assistant, to boost sales and improve customer support.

"With the UpSellit chat technology Hydra advertisers can speak directly to consumers and make online shopping as personal as entering a store," explained Mason Wiley, Hydra's Vice President Marketing. "Hydra is laser-focused on giving advertisers clear ROI, and UpSellit is an ideal partner to accomplish this."

UpSellit's SMARTsales Agent uses an advertiser's approved messaging and its FAQ to equip campaigns with a virtual chat assistant that accurately represents the brand's messaging and personality. The chat window automatically appears at pre-determined points of action in order to save a sale, upsell, or cross-sell. Advertisers implementing UpSellit will have support from both Hydra and UpSellit sales teams.

"By bringing customers back—with conversation and incentives—SMARTsales Agent has increased sales by 20% on average," said Glenn Russell, UpSellit CEO and Co-Founder. "With our SMARTsales Agent, companies create a new engagement channel, where potential customers receive special promotions or ask questions about products and get immediate answers. These dynamic, real time interactions increase the likelihood that the customer will take action."

"This is one more in a long line of value-added features we've been adding for our clients to enhance conversions and compliance," added Wiley. "Advertisers can now take advantage of our 100% performance-based online ad network with UpSellit’s technology at no extra cost."

Learn more about Hydra Network's partnership with UpSellit at Hydra.

About Hydra

Hydra Network (Hydra) is the largest performance-based online advertising network that specializes exclusively in cost-per-acquisition (CPA). Since 2003, Hydra Network has distributed targeted campaigns on behalf of online advertisers through its network of Web display, search, subscriber email, contextual, and co-registration affiliates. Because Hydra Network's model is entirely based on driving increased transactions—not merely traffic—the interests of affiliated publishers and advertisers are in perfect sync.

About UpSellit

UpSellit (upsellit.com) is a performance-based ecommerce and emarketing solution utilizing proprietary virtual-chat technology to engage proactively and personally with customers at predetermined points of action, resulting in increased sales, additional promotional opportunities and improved customer support. Using natural language parsing and approved company messaging, UpSellit's virtual agents takes on the personality of a company's top employee with the ability to interact simultaneously with 10 to 10 million customers. Headquartered in Camarillo, CA, UpSellit was founded in 2005 as a division of USI Technologies.

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